Client: Fox Sports Australia
My Role: UX Lead
Soon after the success of the improved football match centre we had a new challenge. More video content was to be available soon and our task was to integrate all that new content in a more contextual way, increasing video views and user engagement.
As the lead UX Architect I led all UX and collaboration activities, trying the Experience Canvas from Atlassian as the starting point.
As a result our new A-League match centre doubled the number of video views, from 41K on 2013/2014 to 80K in 2014/2015. This was the result of an elegant and usable integration of video during the Pre, Live and Post states.
Visit my dropbox folder for the full versions of documents and artefacts.