Football Match Centre Video Enhancements

Year: 2014
Client: Fox Sports Australia
My Role: UX Lead

THE CHALLENGE

Soon after the success of the improved football match centre we had a new challenge. More video content was to be available soon and our task was to integrate all that new content in a more contextual way, increasing video views and user engagement.

As the lead UX Architect I led all UX and collaboration activities, trying the Experience Canvas from Atlassian as the starting point.

THE OUTCOME

As a result our new A-League match centre doubled the number of video views, from 41K on 2013/2014 to 80K in 2014/2015. This was the result of an elegant and usable integration of video during the Pre, Live and Post states.

Visit my dropbox folder for the full versions of documents and artefacts.

Experience Canvas
Experience Canvas
Blue sky sketches
Blue sky sketches
Storyboard
Storyboard
User journey
User journey
Desktop wireframe
Desktop wireframe
Desktop annotated wireframe
Desktop annotated wireframe
Visual design - Desktop
Visual design – Desktop
Visual design - Mobile
Visual design – Mobile
PROTOTYPES

Desktop
http://ukw1h9.axshare.com/

Mobile
http://j2f5j4.axshare.com/football_matchcentre_videos_side_panel.html

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