Client: Fox Sports Australia
My Role: UX Lead
With only a few months before the World Cup began in Brazil, the project was to put together a dedicated section for the tournament on our website and to improve the experience of our current (old) football match centre. As the lead UX Architect I led all the UX and collaboration activities such as strategic workshops, concept design, prototyping, user research, and wireframing.
Among the activities that I led were:
- Strategic Workshops
- Analytics studies – user journeys
- Sketching Workshops
- User Testing
As a result we introduced a new match centre navigation on web and mobile, a navigation that was closer to our users way of experiencing an event, with a Pre, Live, and Post stages of a match. The new designs and templates allowed our editorial team to add their analysis articles pre-match, a live blog during a match, and a match-report after the match.
Visit my dropbox folder for more documentation and artefacts.
Mobile – Initial concept
Mobile – Dropdown navigation
Mobile – Tabs navigation